During Milan Design Week 2025, Jil Sander hosted an exclusive event at its Milan Flagship in Via Verri 6. Immersed in a bespoke installation, guests explored the design and craft behind the new Olfactory Series 1 collection of fragrances.

As a continuation in the series of Jil Sander Design Talks, a lively conversation was led by Dan Thawley, in discussion with renown perfumer Julie Massé and Formafantasma’s duo Simone Farresin and Andrea Trimarchi, retracing the journey of creation of the six minimalist scents, from the careful and considered choice of the ingredients to the designing of the iconic bell shaped bottle.